1984
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ERRE DUE begins its interaction in the Greek market with a series of eye pencils.
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1985 – 1999
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ERRE DUE name begins to become famous due to its big color variety and the fine quality of pencils. The nail lacquers collection comes to reinforce the brand’s success while ERRE DUE’s range is enriched with new products for eyes. Eyeliner, eye shadows in a stick form and liquid eyeliner pen, a product rather pioneering for that period in Greece are some of them. At the same time, the first lipstick in a stick form was put out in circulation.
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2000
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ERRE DUE is developed into a full range of makeup products, in which eye shadows, blushers, mascaras, lip gloss, foundation, powders, etc are included.
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TODAY
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ERRE DUE products are listed among the 5 top mass market make up products. The products are sold exclusively in selected cosmetics stores. ERRE DUE is in full development in 250 point of sales, while another 250 shops sell its products individually. Each client can test the products at the ERRE DUE stand, within the mass market products department, or can try them on during the organized make up events that take place all over Greece. ERRE DUE’s main principle is the offer of products that are characterized by fine quality, modern package, and a competitive price. |
